Why Exclusivity Can Hurt the Industry
A while back I stumbled upon an article that was criticizing a member of One Direction for wearing a Joy Division T Shirt. Although it was a seemingly harmless choice for the member of the band, the person who wrote that article tore into his choice and proceeded to say that he doesn’t “deserve” to wear that shirt.
I feel that everyone has one time or another been faced with this problem. The issue of wearing a shirt, and possibly seeing a diehard fan come after you for it. We are all familiar with the famous “Name three of there songs other than “insert most popular one”. Now my question is why.
As I get older I see this more and more. No one is simply fine with people wearing what they want to. Now why might that be? I say it’s exclusivity. Whether those different people acknowledge the true reason why they call people out for this, I believe it comes down to that special feeling you get when you listen to that artist. I have been guilty of this myself as well. When I would see someone posting about or wearing something from my favorite artist, I would honestly think that I was a bigger fan than they were, without knowing any piece of that person’s life. It is a given that the person who wrote the article earlier was mostly commenting about how the band’s music is nothing like the music of Joy Division, but it’s a shirt. And that’s where the it hits; it’s just a shirt. Although the music may seem like it means more to you than anyone else in this world, it’s a shirt. A piece of fabric. And in all truths, the power of it is that it means something different to everyone.
Now why might this hurt the industry? Well as people walk around and get more questions as of why they like the clothes they like or as of why they wear what they wear, they feel less like wearing them, less like buying them, and less like showing the band off. This would result in less people finding out about and buying this artist’s merchandise. It’s a domino affect. And although it may seem that it won’t matter because there are diehard fans that don’t care and they’ll still wear the shirts anyway, it’s still a hit to that band, and the industry as a whole. All for a shirt.